Business Development Director (SEA)

1. Regional Strategy & Market Expansion

• Develop and implement the SEA regional expansion strategy, focusing on revenue scalability and sustainable growth.
• Identify high-potential markets (Vietnam, Thailand, Indonesia, Philippines, Malaysia, Singapore) and design go-to-market frameworks for each.
• Build a cross-border commerce model, leveraging partnerships and local market insights.
• Drive P&L accountability and annual business planning across all SEA markets.

2. Marketplace Growth & Channel Development

• Lead strategic partnerships with major marketplaces (Shopee, Lazada, Tiki, Tokopedia, TikTok Shop, Amazon SEA).
• Negotiate and optimize regional trade terms, campaigns, and co-marketing initiatives.
• Oversee store setup, traffic growth, conversion optimization, and customer retention strategies.
• Drive category expansion and channel diversification to achieve aggressive GMV growth.
• Collaborate with Marketing and Data teams to run regional performance campaigns and leverage insights to boost conversion.

3. Strategic Alliances & Ecosystem Building

• Build alliances with payment gateways, logistics partners, enablers, and technology vendors to strengthen the e-commerce ecosystem.
• Evaluate and execute regional partnerships, licensing, or M&A opportunities that accelerate scaling.
• Represent the company in strategic forums and industry networks to strengthen regional brand visibility.

4. Business Performance & Revenue Leadership

• Own the revenue targets and profitability of all SEA markets.
• Establish and monitor key business KPIs: GMV, CAC, LTV, and contribution margins.
• Lead data-driven commercial planning and market forecasting.
• Implement automation and business intelligence dashboards to optimize performance visibility.

5. Team Leadership & Capability Development

• Build and lead a regional BD and commercial team, developing local leaders and ensuring market alignment.
• Promote collaboration across country teams, ensuring consistent brand experience and market execution.
• Foster a high-performance culture centered on agility, innovation, and ownership

• Education
  • Bachelor’s degree in Business, Economics, or Marketing.
  • MBA or Master’s degree.
• Experience
  • Minimum 8–10 years in business development, sales, or e-commerce leadership.
  • Proven record of driving multi-country growth and marketplace operations in FMCG, retail, or digital commerce.
  • Experience in a regional or global MNC environment with deep understanding of SEA markets.
  • Demonstrated success in scaling online and offline revenue channels across multi-markets.
• Skills
  • Strong commercial and strategic mindset with regional business acumen.
  • Proven ability to build and scale online platforms and manage complex ecosystems.
  • Excellent negotiation, partnership, and stakeholder management skills.
  • Fluent in English; knowledge of regional languages is an advantage.
  • Entrepreneurial mindset and high resilience in dynamic market environments.

• Annual salary review
• Lunch and parking allowance
• Full social insurance (BHXH), health insurance (BHYT), unemployment insurance (BHTN), etc. benefits
• Work at a leading company in Vietnam in Marketing, with continuous development and many opportunities for advancement.
• Participate in specialized training courses to improve professional competence and soft skills with leading industry experts.
• Clear career path, many opportunities to develop leadership skills for each employee.
• Use an automated technology system and AI tools in daily work developed by the internal technology team.
• Young, dynamic, and friendly environment.
• 13th-month salary and year-end bonus based on work performance.
• Participate in regular team-building and internal bonding activities organized by the company.
• Working hours: 8:00 AM – 5:30 PM, Monday to Saturday (with 2 Saturdays off per month and a 1.5-hour lunch break).
• Office Address: 255-257 Binh Loi, Binh Loi Trung, Binh Thanh, HCMC

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