Business Director - Thailand Market

• Market Entry & Business Development
  • Conduct comprehensive market research on Thai beauty & derma-cosmetic segments, consumer insights, and competitive landscape.
  • Develop market-entry strategy including channel mix (E-commerce, Marketplace, Social Commerce, Retail Partners).
  • Identify key distribution and retail partners; negotiate and establish strategic collaborations.
  • Lead localization of brand message, product assortment, and pricing for the Thai market.
• E-commerce Channel Management
  • Build and manage operations across major Thai platforms (Shopee TH, Lazada TH, TikTok Shop, JD Central, etc.).
  • Oversee P&L performance of online business; ensure revenue, margin, and ROI targets are achieved.
  • Drive traffic and conversion through performance marketing, influencer collaborations, and promotional campaigns.
  • Collaborate with HQ technology and data teams to optimize cross-border logistics, payment, and customer experience.
• Brand Growth & Marketing Strategy
  • Adapt and execute brand positioning aligned with local consumer behavior and cultural nuances.
  • Oversee digital marketing campaigns, KOL/affiliate programs, and social engagement plans.
  • Supervise local content creation, translation, and brand storytelling consistent with corporate tone & identity.
• Leadership & People Development
  • Build a high-performing cross-functional team (Sales, E-commerce Ops, Marketing, CS).
  • Mentor and train team members on business operations, negotiation, and brand building.
  • Foster collaboration between Vietnam HQ and Thai operations to ensure alignment on goals and culture.
• Business Reporting & Governance
  • Prepare business forecasts, market analysis, and performance reports for the Group Board.
  • Monitor budget allocation and spending efficiency across all commercial activities.
  • Ensure compliance with local Thai regulations for cosmetics/e-commerce imports and labeling.

• Education
  • Bachelor’s or Master’s degree in Business Administration, Marketing, or International Trade.
  • Preferred: MBA or similar postgraduate degree in Business/Marketing.
• Hard Skills
  • Minimum 7–10 years of experience in Sales/Business Development, including at least 3 years in leadership roles for E-commerce or FMCG/Beauty brands in Thailand or SEA markets.
  • Proven track record in market entry or scaling operations in Thailand.
  • Strong understanding of Thai digital retail ecosystem and beauty industry trends.The candidate who used to live in Thailand is preferred
  • Experience in P&L management, omnichannel strategy, and cross-border commerce.
  • Fluent in English (required) and Thai (preferred). Vietnamese is a plus.
• Soft Skills
  • Strategic and analytical thinker with an entrepreneurial mindset.
  • Excellent leadership and communication across multicultural teams.
  • Strong negotiation, problem-solving, and adaptability under high-growth environment.
  • Passionate about beauty/derma products and consumer insights.

• Total income: 4000-5000 USD/month
• Annual salary review
• Lunch and parking allowance
• Full social insurance (BHXH), health insurance (BHYT), unemployment insurance (BHTN), etc. benefits
• Work at a leading company in Vietnam in Marketing, with continuous development and many opportunities for advancement.
• Participate in specialized training courses to improve professional competence and soft skills with leading industry experts.
• Clear career path, many opportunities to develop leadership skills for each employee.
• Use an automated technology system and AI tools in daily work developed by the internal technology team.
• Young, dynamic, and friendly environment.
• 13th-month salary and year-end bonus based on work performance.
• Participate in regular team-building and internal bonding activities organized by the company.
• Working hours: 8:00 AM – 5:30 PM, Monday to Saturday (with 2 Saturdays off per month and a 1.5-hour lunch break).
• Headoffice: 255-257 Bình Lợi, Phường Bình Lợi Trung, TPHCM
• Work Location: Da Nang, Vietnam (Relocation from Ho Chi Minh City – 1 year assignment)

>>>Nộp CV ứng tuyển qua email: thuhutnhantai@hvholdings.vn, tiêu đề [Họ tên - Vị trí ứng tuyển]

Lưu ý: Do hạn chế về mặt thời gian, chúng tôi có thể sẽ chỉ phản hồi kết quả ứng tuyển qua email cho các ứng viên được chọn. Trong và sau khi ứng tuyển, vui lòng thường xuyên kiểm tra cả hộp thư Spam hoặc Promotions (Quảng cáo) để không bỏ sót bất cứ thông báo nào từ chúng tôi.